Reactivation rates
by industry — 2026.
What you see below is a modeled range, not a client track record. Fluxairum is in launch phase and doesn't yet have a campaign portfolio to aggregate — these figures are a reference point, not proof.
What an industry can
target, roughly.
Fluxairum is in launch phase: the figures below are working hypotheses by campaign type, not measured client results.
Reactivation rate
by industry.
The reactivation rate measures the share of dormant clients (inactive over 6 months) who re-engage after an automated WhatsApp campaign. Modeled ranges over the first 3 months of campaign — not a Fluxairum client track record.
| Industry | Reactivation rate | First results | Reactivated client value | Best trigger |
|---|---|---|---|---|
| Dental / oral care | Day 7–14 | €120–280 / appt | Annual cleaning reminder | |
| Osteopaths / physios | Day 5–10 | €70–150 / session | Post-treatment follow-up M+3 | |
| Midwives / perinatal | Day 3–9 | €80–200 / consult. | Pelvic rehab reminder | |
| Landscapers / gardening | Day 9–21 | €800–2,200 / contract | Seasonal follow-up March–April | |
| Beauty / aesthetics | Day 3–7 | €60–140 / visit | Express offer + Google review | |
| Garages / automotive | Day 7–21 | €150–600 / service | MOT / service reminder | |
| Trades / construction | Day 14–45 | €1,200–8,000 / quote | Dormant quote follow-up M+3 |
* Modeled ranges, not rates measured on real Fluxairum campaigns (we don't have clients yet). Assumes an opt-in base of 100+ contacts. Real results vary by database quality, past contact frequency and location — we'll update this table with real data as our first pilot clients come on board.
3 costed
scenarios.
Fluxairum is in launch phase — these are 3 scenarios built from sector hypotheses, not real client cases.
WhatsApp vs Email
for reactivation.
Why WhatsApp generally outperforms email for reactivation. Sector-wide figures — Fluxairum doesn't yet have a proprietary A/B campaign to publish.
Questions about
these benchmarks.
Fluxairum is in launch phase and doesn't have proprietary data on this industry yet. Our modeled estimate: a dental practice could target an average of 18–24% of its dormant base reactivated in the first 3 months, i.e. 18–24 extra appointments per 100 inactive patients. The annual cleaning reminder is the most promising hypothesis.
Per our model, a landscaper could target an average of 12–20% conversion of past clients into recurring maintenance contracts. March–April seasonal follow-up is the most favorable hypothesis (up to 20%). Over 100 past jobs, that would mean 12–20 signed quotes in 3 weeks — an estimate, not a measured result.
WhatsApp generally shows an open rate cited around 98% vs 22% for email — sector-wide figures, not a Fluxairum measurement. A read message typically gets a reply within minutes, vs 24–48h for email. WhatsApp feels personal, not advertising.
No — no marketing data is a guarantee, and these figures are modeled estimates, not averages measured on a client portfolio (Fluxairum is in launch phase, we don't have one yet). Individual results will depend on your database quality, past contact frequency, and copywriting. Our contractual guarantee, however, is real: if 0 clients respond positively in 60 days, month 2 is free.
In our model, a client is "reactivated" when they reply positively (reply, booking, quote request) within 30 days of send, on valid opt-in contacts only (inactive numbers and delivery errors excluded). This is the definition we'll use to publish our own figures once we have real clients.
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