Reactivation rates
by industry — 2026.
What you see below is not a projection. These are real results from our WhatsApp campaigns, anonymised and aggregated by industry. Updated quarterly.
What our clients
achieved, in numbers.
Reactivation rate
by industry.
The reactivation rate measures the share of dormant clients (inactive over 6 months) who re-engage after an automated WhatsApp campaign. Data from the first 3 months of campaign.
| Industry | Reactivation rate | First results | Reactivated client value | Best trigger |
|---|---|---|---|---|
| Dental / oral care | Day 7–14 | €120–280 / appt | Annual cleaning reminder | |
| Osteopaths / physios | Day 5–10 | €70–150 / session | Post-treatment follow-up M+3 | |
| Midwives / perinatal | Day 3–9 | €80–200 / consult. | Pelvic rehab reminder | |
| Landscapers / gardening | Day 9–21 | €800–2,200 / contract | Seasonal follow-up March–April | |
| Beauty / aesthetics | Day 3–7 | €60–140 / visit | Express offer + Google review | |
| Garages / automotive | Day 7–21 | €150–600 / service | MOT / service reminder | |
| Trades / construction | Day 14–45 | €1,200–8,000 / quote | Dormant quote follow-up M+3 |
* Rates measured over the first 3 months of active campaign, opt-in base min. 100 contacts. Results vary by database quality, past contact frequency and location.
3 documented
results.
WhatsApp vs Email
for reactivation.
Why our clients drop email marketing for WhatsApp after the first month. Data from our own A/B campaigns.
Questions about
these benchmarks.
Per our 2026 data, a dental practice reactivates on average 18–24 % of its dormant base in the first 3 months. That's 18–24 extra appointments per 100 inactive patients. Annual cleaning reminders perform best: 31% positive response.
Landscapers we work with convert on average 12–20 % of past clients into recurring maintenance contracts. March–April seasonal follow-up generates the highest rate (up to 20%). Expect 12–20 signed quotes from 100 past jobs within 3 weeks.
WhatsApp shows a 98% vs 22% open rate. In our campaigns, positive reply rates are 6–8× higher on WhatsApp. A reader typically replies within 5 minutes — vs 24–48h for email. WhatsApp feels personal, not advertising.
No — no marketing data is a guarantee. These are observed averages across our client portfolio. Individual results depend on database quality, past contact frequency, and copywriting quality. Our contractual guarantee: if 0 clients respond positively within 60 days, your 2nd month is free.
A client is "reactivated" when they reply positively (reply, booking, quote request) within 30 days of send. Rate is computed on valid opt-in contacts only. Invalid contacts are excluded. Reference period: first 3 months of active campaign.
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